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Only 1/4 of Companies Are Managing Their Marketing Effectively
Are you one of them?
It’s no secret that marketing leaders and their organizations are under increasing pressure to demonstrate their value to their businesses, especially in today’s tough economic environment; the effectiveness of marketing efforts can prove the key differentiator in highly competitive markets.
So, what sets successful marketing organizations apart from their less successful peers? This landmark study surveyed more than 400 companies across a variety of industries and company sizes to determine some of the key attributes of successful marketing organizations, and to understand what marketing practices they have in play... [more]
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